Request for Proposal: Tidal Bay Marketing Campaign

The Winery Association of Nova Scotia is currently accepting proposals in response to a Request for Proposal (RFP) for the development of a new marketing campaign for Tidal Bay.

Tidal Bay has been produced since vintage 2011 (with a small pilot in vintage 2010), and is now onto its sixth vintage. Tidal Bay was originally developed and branded to capture and portray the uniqueness of our regional terroir. As an appellation (wine standard and style), it is unique within the Canadian wine space. More and more Nova Scotians are embracing Tidal Bay as “their” wine. But, we need to do a better job of communicating the Tidal Bay story, broadening distribution, building awareness, and increasing consumption.

View the full RFP (PDF).